About — E. Williams

Jewelry Design that’s Personal

As the creative force behind E Williams, my passion for crafting handmade jewelry is deeply rooted in the stones and pearls that captivate me. The moment I lay eyes on a potential material, I'm guided by an instinctual response—a visceral thrill that tells me whether the stone or pearl has that inner light, that ineffable quality I seek. If it doesn't resonate, it doesn't make the cut.

My creative process often begins even before I make a purchase. I visualize the materials adorning someone—whether it's a necklace resting gracefully against the collarbone, a bracelet encircling a wrist, or earrings swaying gently from the lobes. These visions guide me when I'm selecting materials and continue to inspire me as I sit down to bring my ideas to life.

From day one, my commitment has been to use only high-quality accessories. I exclusively work with sterling silver and gold-filled metals, steering clear of plated or stainless steel components. This unwavering dedication to quality is something I take immense pride in, and it's what sets E Williams apart as a brand.

My Story

Over a decade ago, I embarked on a journey into the world of jewelry-making, initially as a bonding activity with my daughter. We both discovered our creative sides at a local bead store, where we began purchasing beads and supplies. My daughter, who was studying fashion at the time, explored working with metals, while I continued to specialize in beadwork.

As time passed, my daughter successfully launched her own brand and gained local recognition. Meanwhile, I also found avenues to showcase my work, selling pieces on consignment in local stores. My unique identifying tags became a signature element of my creations.

After a hiatus, I've recently been inspired to return to jewelry-making, thanks to the encouragement from family and friends who admire my work and believe in my talent. I've always found immense joy in this craft, and each piece I create is a new source of inspiration. Interestingly, I've honed my skills over the years without ever taking a formal jewelry class, making my journey all the more rewarding.